Digital Twins - Digital Strada

Revolutionizing Industrial Ecosystems with 3D Digital Twins: A Visual Communication Asset for Manufacturing

by Emil Indricau | Nov 20, 2024 | 3D, 3D Virtual Tours, Belfast, Blog, Digital Twins, Facility Management, Immersive, Ireland, Matterport, Northern Ireland, Spatial Data, Sustainability, UK, Uncategorized, Virtual Tours | 0 comments

👨‍💼 As the Founder and Solutions Architect of Digital Strada, a UK-based 3D digital twins and 3D laser scanning company, I’m excited to share how our services can transform visual communication within industrial ecosystems.

🚀 Recent insights from the World Economic Forum have highlighted the potential of digital technologies in reshaping manufacturing landscapes, and I’d like to explore how 3D digital twins can specifically benefit factory owners and managers in enhancing communication and decision-making processes across their industrial ecosystems.

The Power of 3D Digital Twins in Industrial Ecosystems 💡

🌐 3D digital twins are visually rich, interactive virtual replicas of physical assets, such as factories, buildings, and equipment.

🏗️ Detailed 3D models offer an invaluable comprehensive view of a facility’s layout, infrastructure, and assets at an Architecture, Engineering, and Construction (AEC) level of detail. This enables manufacturers to visualize their industrial ecosystems more effectively, communicate ideas clearly, and make informed decisions about facility management and modifications within their broader industrial network.

🔄 Here are the top 10 reasons why leaders in industrial ecosystems should consider implementing 3D digital twins as visual communication assets:

Enhanced Stakeholder Communication in Industrial Ecosystems 🗣️
Digital Strada’s 3D digital twins provide an intuitive, visual platform for communicating complex facility information to stakeholders at all levels of the industrial ecosystem. From supply chain partners to regulatory bodies, everyone can easily understand and interact with the facility’s layout and features.
Improved Project Planning and Visualization Across the Industrial Network 📊
When planning facility upgrades or renovations that may impact the broader industrial ecosystem, our 3D digital twins allow you to visualize proposed changes in context. This helps in making more informed decisions and reduces misunderstandings between different teams and partners involved in the project.
Effective Training and Onboarding for Industrial Ecosystem Participants 🎓
New employees and partners within the industrial ecosystem can familiarize themselves with the facility layout and equipment locations through interactive 3D models, even before stepping onto the factory floor. This visual approach enhances learning and reduces the time needed for physical orientation.
Enhanced Safety Briefings for the Industrial Ecosystem ⚠️
Use the 3D digital twin to conduct virtual safety walkthroughs, highlighting potential hazards and emergency routes that may affect various participants in the industrial ecosystem. This visual approach makes safety information more engaging and memorable for all stakeholders.
Streamlined Contractor Briefings within the Industrial Network 👷
External contractors and service providers within the industrial ecosystem can be given virtual tours of relevant areas before arriving on-site. This helps them prepare more effectively, reducing time spent on physical orientations and minimizing disruptions to ongoing operations.
Improved Cross-Departmental and Inter-Company Collaboration 🤝
The 3D digital twin serves as a common visual reference point for different departments and companies within the industrial ecosystem. Whether discussing production flow changes, maintenance schedules, or safety protocols, all teams can refer to the same visual model, enhancing understanding and cooperation.
Enhanced Presentation of Facility Capabilities to Industrial Ecosystem Partners 🎥
When showcasing your facility to potential clients, investors, or partners within the industrial ecosystem, a 3D digital twin provides an impressive and comprehensive view of your capabilities. It allows you to conduct virtual tours and highlight key features without the need for physical visits.
Simplified Regulatory Compliance Demonstrations for Industrial Ecosystem Oversight 📋
While not at a millimeter-level accuracy, our AEC-level 3D models can still be used to visually demonstrate compliance with various regulations that govern the industrial ecosystem. This can be particularly useful when communicating with inspectors or auditors.
Efficient Space Utilization Planning within the Industrial Network 🏢
The visual nature of 3D digital twins makes it easier to identify underutilized spaces and plan for better usage, considering the needs and interactions within the broader industrial ecosystem. Teams can collaboratively explore different layout options and visualize their impact before making physical changes.
Enhanced Historical Documentation of Industrial Ecosystem Evolution 📚
As your facility and its role in the industrial ecosystem evolves over time, the 3D digital twin serves as a visual record of changes. This can be invaluable for understanding the facility’s development, planning future changes, and maintaining institutional knowledge within the industrial network.

The Digital Strada Advantage for Industrial Ecosystems 🌟

At Digital Strada, we specialize in creating visually rich and interactive 3D digital twins using advanced scanning and modeling techniques. Our services go beyond simple 3D rendering – we provide a comprehensive visual communication tool that can be easily understood and utilized by various stakeholders across the industrial ecosystem. 🔧Our approach involves:

Comprehensive 3D Scanning of Industrial Facilities 📸
We use advanced equipment to capture the overall layout and key features of your facility, focusing on creating a visually accurate representation at an AEC level of detail that highlights its role in the industrial ecosystem.
Interactive 3D Modeling for Industrial Communication 💻
Our team of experts processes the scan data to create an engaging, navigable 3D model of your facility, optimized for visual communication within the industrial network.
User-Friendly Interface for All Industrial Ecosystem Participants 👥
We ensure that the 3D digital twin is accessible through an intuitive interface, allowing easy navigation and interaction for users with varying levels of technical expertise across the industrial ecosystem.
Customization for Industrial Ecosystem Communication Needs 🎨
We work with you to highlight key areas or features in the model that are most relevant to your communication objectives within the industrial network.

Conclusion 🏁

In today’s complex industrial ecosystems, clear and effective communication is crucial. 3D digital twins offer a powerful solution, providing a visually rich, interactive representation of your physical assets that can be used for a wide range of communication and decision-making processes across the industrial network.

🌐 3D models AEC-level detail is more than sufficient for most communication needs in industrial settings. They serve as an invaluable tool for enhancing understanding, facilitating collaboration, and improving decision-making across all levels of your organization and its place in the broader industrial ecosystem.

🤝At Digital Strada, we’re committed to helping UK, Ireland and European manufacturers harness this technology to drive innovation in visual communication within industrial ecosystems. By partnering with us, you’re not just investing in a 3D model – you’re investing in a transformative tool that will enhance how you communicate about your facility, both internally and externally, strengthening your position in the industrial network.

💪 Don’t let your competitors gain the edge in effective communication within the industrial ecosystem. Contact Digital Strada today at digitalstrada.com to learn how we can help you create a 3D digital twin of your manufacturing facility and unlock its full potential as a visual communication asset for your entire industrial network.

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Unlocking Global Growth Potential at Northern Ireland’s In-Person Export Networking Event with the Department for Business & Trade (DBT) and the Federation of Small Businesses (FSB) in Belfast

by Emil Indricau | Nov 12, 2024 | 3D, 3D Virtual Tours, Belfast, Blog, Business Events, Digital Twins, Ireland, Northern Ireland, UK, Uncategorized | 0 comments

Northern Ireland In-Person Export Networking

On November 11, I had the incredible opportunity to attend the Northern Ireland In-Person Export Networking event at Erskine House, Belfast. Hosted by the UK’s Department for Business and Trade (DBT) as part of their International Trade Week, the event brought together a network of driven entrepreneurs, business leaders, and experts with a shared vision: to support Northern Ireland businesses in going global.

🌐 It was a fantastic chance for #DigitalStrada to connect with others who have international ambitions and to gather insights on growing beyond the UK.

🌟 A Valuable Networking Experience
The event was a true networking hub! Alongside businesses from Northern Ireland, we had the chance to present our own ventures and plans for global expansion, sharing our aspirations with supportive professionals and peers.

💬 It was energizing to meet and exchange ideas with employees from the Federation of Small Businesses in the UK, representatives from the Department for Business and Trade, and fellow attendees from Small, Medium, and even Large Enterprises.

🤝 With such a dynamic mix of participants, the atmosphere was both collaborative and insightful. We gained valuable perspectives from others, learned new approaches to tackling challenges, and had a genuinely great time connecting and learning together.

📈 Highlights from the DBT and the UK Export Academy
One of the event’s highlights was hearing from Richard Elliott, Head of Creative Services at DBT, who provided practical advice and guidance on export growth strategies.

🎤 With years of experience in both public and private sectors, Richard’s insights emphasized the importance of effective strategy and preparation when aiming to enter international markets.

🌎 His presentation was especially relevant for businesses like mine, where the creative industry’s potential to attract global clients can be a game-changer.

✨ The event was also a chance to learn more about the UK Export Academy.

📚 For any business owner considering international expansion, this program is a crucial resource. Here’s what they have to say:

💬 “The UK Export Academy can support your business to grow by giving you the confidence and know-how to land your first, or next overseas deal. Over 18,000 businesses across the UK have already joined our free training programme. It’s totally free and takes only a few minutes to get started.”

🚀 With a foundation course, market access events, sector-specific webinars, and masterclasses, the UK Export Academy equips businesses with the knowledge and skills needed to succeed in international trade. Having access to this type of expertise can be transformational, especially for small businesses venturing into exporting for the first time.

🌐 Export Support from the Department for Business and Trade

The Department for Business and Trade is dedicated to helping Northern Ireland businesses grow internationally by offering a range of programs and resources.

💼 With a network of market specialists across over 100 markets worldwide, DBT’s focus on Northern Ireland is helping to drive local businesses towards global success.

📊 Their team includes Sector Leads in key industries such as Advanced Manufacturing and Technology, Creative Industries, Agri-Food and Drink, and Health and Life Sciences.

🏆 This expertise makes them a valuable partner for businesses seeking to make informed, strategic moves into new international markets. 🌎

🌅 Key Takeaways for #DigitalStrada and Our International Ambitions

For #DigitalStrada, the event was a motivating experience.

💪 Meeting other business owners with similar ambitions was a great reminder of the wealth of support available for those looking to take their services overseas.

🚀 Our vision of providing world-class 3D scanning and virtual tours isn’t limited to the UK; we’re excited about the possibilities of working with clients in various markets who can benefit from immersive 3D experiences.

📸 With the resources from the DBT, the knowledge from the UK Export Academy, and the inspiration from networking with like-minded businesses, we’re energized to pursue our international goals.

🌐 The combination of strategic insights, practical support, and a community of export-minded entrepreneurs has strengthened our resolve to scale globally.

💼 Why Events Like This Matter for Businesses in Northern Ireland

Events like these are essential for Northern Ireland businesses, especially in today’s globalized economy.

🌎 They offer a platform for networking, peer-to-peer learning, and access to valuable information about the export process.

📊 The Department for Business and Trade’s continued support, combined with initiatives like International Trade Week, provides Northern Ireland businesses with the tools needed to thrive beyond borders.

🌐 For any business considering exporting or even expanding into a single international market, I can’t recommend these events enough.

🙌 With practical resources, industry connections, and the invaluable expertise of the DBT team, businesses of all sizes have the chance to take their first (or next) steps towards international growth.

🚀 If you’re thinking about taking your business global, don’t wait. Check out the UK Export Academy and see how its free training program can equip you with the skills and confidence to land your first—or next—overseas deal.

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Driving Positive Change: Matterport’s CEO Charts a Greener Path with Digital Twins for a Sustainable Future

by Emil Indricau | Dec 12, 2023 | 3D, 3D Virtual Tours, Blog, Digital Twins, Heritage, Heritage Rehabilitation, Heritage Restoration, Immersive, Matterport, Restoration, Sustainability | 0 comments

In his recent letter, Matterport’s Chairman and CEO, R J Pittman, addresses the multifaceted challenges faced by businesses and the world over the past year. He emphasizes the significance of the current era, marked by uncertainty but also abundant opportunities for positive change. Pittman outlines Matterport’s pivotal role in addressing global challenges, working towards a brighter future, and contributing to a better world for the next generation.

Matterport’s Digital Twin Platform takes center stage in this commitment. It goes beyond mere property visualization, fundamentally altering how people interact with and understand their surroundings. The core values of accessibility, inclusivity, and sustainability are not just buzzwords but integral aspects of Matterport’s business model, deeply embedded in its values, workplace culture, and overall ethos. Pittman stresses that this commitment to Environmental, Social, and Governance (ESG) principles is the driving force propelling Matterport forward.

The technology itself, with its 3D digital twins and AI data capabilities, is hailed for its positive impact in connecting the world. Pittman proudly notes that this technology is freely accessible to anyone with a smartphone. An exemplary initiative, the Exploration to Equity philanthropic program, opens virtual doors to cultural and historic sites, bringing them to life for those who might not have the opportunity to experience them in person. Simultaneously, it aligns with Matterport’s goal of democratizing access to physical spaces.

For Matterport’s customers, the journey starts with a digital twin, offering unique insights and versatile assets. This empowers effective property marketing, management, and construction processes. The technology’s potential to digitally transform operations in the vast landscape of existing buildings and structures worldwide, numbering approximately four billion, is underscored. The AI-powered capabilities, driven by Matterport’s technical leadership in spatial data, computer vision, and deep learning, facilitate faster and smarter decision-making. Furthermore, the introduction of new automated capabilities serves the dual purpose of reducing the need for frequent site visits and contributing significantly to customers’ sustainability goals.

Pittman provides a glimpse into the future through innovations that expand the application of digital twins, enabling customers to address an array of business-critical questions swiftly from anywhere in the world. A notable highlight is the upcoming tool designed to help customers measure their carbon emissions reduction, emphasizing Matterport’s commitment to sustainability and environmental responsibility.

Internally, Matterport has taken substantial steps in its ESG journey. The release of the first ESG Report in 2022 was a significant milestone, showcasing the company’s commitment to transparency. Efforts to reduce the carbon footprint involved scrutinizing facilities, setting clear expectations for suppliers, and revamping the entire Pro3 camera supply chain for enhanced sustainability. The partnership with an external carbon accounting firm demonstrates a commitment to continually understand and improve the company’s environmental impact.

Pittman concludes the letter with a personal touch, expressing a deep belief in Matterport’s purpose and potential. He acknowledges the global Matterpeeps, the driving force behind the company’s innovation and dedication to creating a positive impact. Proud of the accomplishments in 2022, Pittman looks ahead with optimism, expressing a commitment to further improvements in the days and years to come.

Source: matterport.com

See our Digital Twins portfolio and Contact us for a new project.

🎉 Help your customers to Experience Immersive Communication with a Digital Twin for your hotel, resort, restaurant, museum, factory or space.

☎️ Leave a comment with your tourism business name and let’s connect destinations around the world.

How Spatial Data delivers Innovation in Tourism with Digital Twins

by Emil Indricau | Nov 8, 2023 | 3D Virtual Tours, Blog, Cultural Heritage, Digital Twins, Expositions, Facility Management, Heritage, Heritage Rehabilitation, Heritage Restoration, Holidays, HoReCa, Hotels, Immersive, Rehabilitation, Restoration, Spatial Data, Sustainability, Tourism, Tourism Boards, Tourism Destinations, Virtual Tours | 0 comments

Spatial Data will revolutionize Tourism Destinations.

Why Digital Innovation in Tourism – Digital Twins from Digital Strada by DIGITAL STRADA
Spatial data, often referred to as geospatial data, is poised to become a goldmine for destination managers and tourism boards worldwide. The ability to virtually transport hotels and resorts to any corner of the globe, providing immersive experiences before booking, will open up new dimensions in destination promotion. As technology advances, this three-dimensional (3D) transformation of tourism marketing promises to revolutionize the industry.

🌎 Being able to “teleport” your hotel or resort anywhere around the world and offer an Immersive experience before booking will be valuable and will launch new possibilities to promote Destinations in 3D.

🌎 Immersive Destination Promotion: Imagine being able to “teleport” your hotel or resort to potential travelers, enabling them to explore and experience the destination in 3D before making a booking. This innovative use of spatial data can be a game-changer in the tourism industry. Destination managers can showcase their offerings in a more engaging and interactive way, allowing travelers to virtually step into the destination, see the accommodations, and even explore nearby attractions, all from the comfort of their own screens.

Expanding on this idea: 🏞️ Destination managers can collaborate with local businesses, tour operators, and tourist attractions to create comprehensive 3D experiences for tourists. This collaborative approach will not only benefit travelers but also boost the local economy.

🧳 Tourism boards from different continents can join hands to create global tourism showcases, where travelers can explore a diverse range of destinations in a single virtual space. This interconnected approach can drive tourism interest and collaboration on an unprecedented scale.

🌐 Emerging technologies like virtual reality (VR) and augmented reality (AR) can be harnessed to make these immersive experiences even more engaging. Imagine taking a virtual walk through the cobbled streets of an old European town or snorkeling in the crystal-clear waters of a tropical paradise—all from the convenience of your own home.

👩‍🏫 With a digital replica of your buildings, spaces and places, as manager or owner, you can scale and improve training and induction in the HoReCa industry.

👩‍🏫 Enhancing Training and Induction in the HoReCa Industry: Beyond marketing, spatial data has profound implications for the hospitality and restaurant (HoReCa) industry. Having digital replicas of buildings, spaces, and places can significantly improve training and induction processes for employees.

Here’s an expansion on this concept: 🍽️ In the HoReCa industry, it’s crucial to ensure that employees are well-versed in the layout, design, and functionality of the establishment. With 3D models and immersive training experiences, staff can familiarize themselves with the property and its facilities even before their first day on the job.

👨‍🍳 This technology can also be used for culinary training, where chefs can practice their craft in a virtual kitchen or restaurant setting, helping them hone their skills and improve efficiency.

📊 Data analytics can be integrated into these immersive training experiences, allowing managers to track the progress of their employees and identify areas for improvement. This data-driven approach can lead to more effective training programs and ultimately enhance the quality of service.

⛪️ Buildings Restoration and Rehabilitation using 3D will bring a new dimension of accurate documentation and will help to preserve cultural Heritage.

⛪️ Preserving Cultural Heritage through 3D: Spatial data’s influence isn’t limited to the tourism and hospitality sectors; it extends to the realm of cultural heritage preservation as well. The use of 3D technology for the restoration and rehabilitation of historical buildings and sites offers a new dimension of accuracy and documentation.

Further insights on this topic: 🏛️ Historical buildings, monuments, and archaeological sites often require meticulous restoration and documentation to preserve their cultural significance. 3D scans and models can capture every intricate detail, aiding in the restoration process and ensuring that heritage is safeguarded for future generations.

🌍 Collaborative efforts between heritage preservation organizations and technology experts can lead to the development of comprehensive databases of historical sites. These databases can be invaluable resources for researchers, educators, and heritage enthusiasts, enabling them to explore and study cultural treasures in unprecedented detail.

🧰 3D documentation can also facilitate remote assessment and restoration planning. Experts from different parts of the world can virtually inspect and discuss the condition of a historical site, making international cooperation in heritage preservation more accessible.

📖 Facility Management for tourism will be improved in 3D, compared with current 2D information from facility management manuals.

📖 Facility Management Advancements in 3D: Facility management in the tourism industry is set to witness a transformation, as 3D data takes center stage. Compared to the current reliance on 2D information from facility management manuals, the shift to 3D promises a leap in efficiency and accuracy.

Expanding on this aspect: 🏨 Facility managers in hotels and resorts can access 3D models of their properties, allowing for more detailed and intuitive assessments of maintenance and repair needs. This not only streamlines the maintenance process but also reduces the chances of errors and miscommunication.

🛠️ With the integration of IoT (Internet of Things) sensors and 3D data, facility management can become predictive. These sensors can detect issues like equipment malfunctions or water leaks, and the 3D models can help pinpoint the exact location of the problem, expediting the resolution process.

💼 Property owners and managers can create digital twins of their facilities, which are virtual replicas mirroring the real-world properties. These digital twins can be used for scenario planning, energy optimization, and assessing the impact of changes before they are implemented.

🏨 You will be able to trully “see” a space and visualize it. This will make collaboration smoother and friction-free.

🏨 Streamlined Collaboration in Tourism: The adoption of 3D technology in tourism and facility management doesn’t stop at improving internal processes; it also enhances collaboration within the industry. The ability to “see” a space and visualize it in 3D can make cooperation smoother and friction-free.

Here are further insights into this collaborative aspect: 📊 Destination managers can share their 3D models with local businesses, event organizers, and government agencies, fostering a more integrated approach to tourism development. This can lead to coordinated marketing efforts, infrastructure improvements, and enhanced visitor experiences.

🚗 Transportation providers, such as airlines, train operators, and car rental agencies, can collaborate with destination managers to offer seamless travel experiences. 3D models of airports, train stations, and rental car facilities can help travelers navigate with ease.

🌍 International collaboration becomes more accessible as destination managers and tourism boards from different parts of the world can exchange 3D data to jointly promote their offerings. This opens the door to cross-continental tourism campaigns and shared initiatives for sustainable tourism practices.

🥽 Revolutionizing Tourism Expositions: Traditional tourism and holiday expos and expositions are set to undergo a transformation with the incorporation of 3D technology. Exhibitors can present and immerse visitors in their destinations right at the expo venue stand, creating a more engaging and interactive experience.

Let’s delve further into this exciting development: 🌆 At expos, destination managers can set up virtual reality booths where visitors can explore their destinations in immersive 3D. This not only captures the attention of potential travelers but also provides an opportunity to showcase unique experiences, such as adventure sports or cultural festivals.

🌐 For attendees who cannot physically attend expos, virtual events and exhibitions can replicate the experience online, allowing travelers to interact with destination representatives, learn about special offers, and explore 3D models from the comfort of their homes.

🗺️ Spatial Data for Tourism Destinations will become a goldmine for destination managers but also for Tourism Boards even from different continents.

💼 Tourism boards and destination managers can use expos as a platform to launch new products, services, and promotions. Whether it’s the opening of a new resort, a special tour package, or eco-friendly initiatives, 3D presentations can make these launches more memorable and impactful.

In conclusion, spatial data is set to revolutionize the tourism industry, offering new avenues for immersive destination promotion, enhanced employee training, heritage preservation, efficient facility management, streamlined collaboration, and dynamic tourism expositions. As technology continues to advance, the travel and tourism sector will witness a shift toward more interactive, data-driven, and visually, and visually engaging experiences, ultimately benefiting both industry stakeholders and travelers seeking unforgettable journeys.

✌️ Let’s change “will” to “are”. Bring the future in your destination. Prepare a Sustainable tourism Strategy.