The Apple Vision Pro demo experience at Apple Stores offers a compelling glimpse into the future of spatial computing, blending cutting-edge hardware with immersive software ecosystems. As the founder of Digital Strada, my fourth hands-on session revealed nuanced insights into the device’s accessibility, enterprise potential, and Apple’s strategic vision for XR.
Key Features and Accessibility
The Vision Pro’s accessibility toolkit stood out, with features like Eye Tracking for hands-free navigation and Pointer Control alternatives (wrist, finger, or head movement) catering to diverse physical needs.
Adjustable headbands (Solo Knitted and Dual Loop) ensure comfort during extended use, though fit optimization is critical—Apple specialists emphasize balancing pressure between the forehead and cheeks to avoid discomfort.
Spatial Computing in Action
The demo highlighted apps with direct relevance to 3D Digital Twins:
Lowe’s Style Studio: Visualizes kitchen designs in mixed reality, allowing users to customize finishes/appliances in real-time.
JigSpace: Creates interactive 3D presentations anchored in physical spaces, ideal for product demos and training.
BILT: Delivers step-by-step 3D instructions for assembly/maintenance, blending digital guidance with real-world tasks.
Encounter Dinosaurs: Showcases high-fidelity 3D models that respond to user interactions, hinting at industrial simulation potential.
Freeform: Enables collaborative spatial brainstorming with resizable 3D boards.
Apple’s dedicated demo rooms, designed like minimalist cinemas, emphasize immersive storytelling while subtly reinforcing the device’s premium positioning. This curated environment mirrors the attention to detail seen in Apple’s hardware-software integration, such as the R1 chip’s low-latency passthrough and Vision Pro’s 23-million-pixel displays.
Strategic Implications for Digital Twins
As a 3D Digital Twins developer, the Vision Pro’s spatial persistence (anchoring virtual objects in real-world coordinates) and OpenUSD compatibility align with our workflow for creating immersive asset models.
The device’s ability to overlay real-time IoT data onto 3D environments could revolutionize industries like:
Construction: Virtual site inspections via apps like BILT.
Manufacturing: Interactive training simulations using JigSpace’s CAD models.
Healthcare: Preoperative planning with volumetric scans.
While the Vision Pro’s starting price of £3,499 price and 600–650g weight limit mass adoption, Apple’s developer labs and rumored lower-cost model (targeting ~£2,000 by 2026) signal long-term commitment.
Partnerships with NVIDIA AI for Omniverse streaming and enterprise-focused tools like ForeFlight Voyager further validate its role in professional workflows.
Conclusion
The Vision Pro demo transcends gadgetry—it’s a blueprint for spatial computing’s future. For Digital Strada, integrating Vision Pro’s 3D anchoring and SharePlay collaboration into our Digital Twins platform could enable clients to interact with infrastructure models in real-world contexts.
While current adoption faces hurdles (cost, battery life), Apple’s ecosystem play—mirroring iPhone’s app-driven growth—positions Vision Pro as a catalyst for industries transitioning from 2D schematics to immersive 3D Digital Twins.
As spatial computing matures, aligning our Digital Twins pipelines with visionOS’s capabilities will be critical to leading the next wave of Industrial Revolution.
🚀 Last week’sDigital Twin SME Network eventatGlandore Belfast, hosted byDigital Catapult, wasn’t just a gathering—it was a launchpad for Northern Ireland’s ambitions to lead the global digital twin revolution.
As the Founder ofDigital Strada, I’m honored to share insights from this transformative event and outline how our company’s cutting-edge research aligns with theUK Digital Twin Centre’svision.
🌍The UK Digital Twin Centre: A Game-Changer for Industry
Slated for launch in early 2025 with £37.6m in funding, the UK Digital Twin Centre (UKDTC) represents a seismic shift in how industries like aerospace, maritime, and smart cities will leverage virtual replicas. Backed by Belfast Region City Deal, Innovate UK, and Invest Northern Ireland, the Centre aims to:
Reduce development costsby 30% through shared infrastructure and AI-driven workflows.
Accelerate prototypingfor complex systems like offshore wind farms and autonomous vessels.
Train 500+ professionalsin digital twin deployment by 2026.
For Digital Strada, this initiative dovetails with our core work in 3D laser scanning, BIM integration, and drone-captured asset ecosystems. But we’re pushing even further—exploring next-gen technologies like Gaussian Splatting and Neural Radiance Fields (NeRF) to redefine reality capture.
🏢Delivering Value Today: Digital Strada’s Client-Driven Innovations
While advancing next-gen tools, we’re already deploying 3D laser scanning and reality capture to solve real-world challenges for clients across sectors:
1. Hospitality & Retail: Immersive Virtual Experiences By capturing accurate 3D models of hotels, restaurants, and retail spaces, we empower clients to:
Createvirtual toursthat boost booking conversions by up to 30%.
Safety auditsvia AI-analyzed point clouds to identify hazards like structural cracks or improper equipment placement.
3. Asset Management: Future-Proofing Investments For facilities managers, we can deliver digital twins that:
Map HVAC and electrical systems in 3D, cutting maintenance downtime by 40%.
Simulate flood/fire scenarios to optimize emergency response plans.
Integrate IoT data streams (e.g., energy usage, occupancy sensors) for predictive analytics.
These projects underscore how reality capture isn’t just a buzzword—it’s a bridge between physical and digital worlds, driving ROI today while laying groundwork for tomorrow’s AI-augmented twins.
💡Beyond Traditional 3D Modeling: Digital Strada’s R&D Frontier
While traditional photogrammetry and LiDAR remain staples, we’re pioneering advanced techniques to solve critical industry challenges:
1. Gaussian Splatting for Dynamic Environments
Unlike static mesh models, Gaussian Splatting enables real-time rendering of complex scenes by representing objects as millions of anisotropic 3D Gaussians. This approach, refined in our Belfast labs, allows:
Faster processingof drone-captured data for large-scale infrastructure projects.
Seamless integrationwith IoT sensor streams for live digital twin updates.
2. Neural Radiance Fields (NeRF)
Our experiments with NeRF—a deep learning method that synthesizes novel views from 2D images—are unlocking:
Photorealistic virtual walkthroughsfor real estate and hospitality clients.
Material property inference(e.g., thermal conductivity, structural stress) from visual data alone.
Lighting-agnostic modelsthat perform reliably in low-light industrial settings.
3. 3D Gaussian Splatting for Real-Time Radiance Fields
Building on SIGGRAPH 2023 breakthroughs, we’re researching on how to adapt 3D Gaussian Splatting (3DGS) to achieve >100 FPS rendering of radiance fields—a leap critical for applications like:
The Centre’s£61m economic impact and 230 high-skilled jobs forecast by 2033 align with our mission to position Belfast as a global deep-tech hub.
🌱Sustainability Through Innovation
Digital twins aren’t just about efficiency—they’re a climate imperative. By partnering with the UKDTC, we aim to:
Cut construction wasteby 25% via AI-optimized BIM workflows.
Reduce maritime emissionsthrough digital twin-guided route planning.
Extend asset lifespansusing predictive maintenance models trained on Gaussian-splatted data.
🔮The Road Ahead: Strategic Pathways for 3D Digital Twin Innovation
As the UK Digital Twin Centre gains momentum, Digital Strada is pursuing multiple routes to advance next-generation digital twin technologies while fostering market-ready solutions:
Academic-Industry Synergy By partnering with leading institutions in the tech sector, we’re refining neural rendering techniques likeNeRF optimizationto bridge the gap between theoretical research and industrial applications. These collaborations aim to solve challenges such as real-time data processing and adaptive model training for dynamic environments.
Sector-Specific Commercialization We’re targeting high-impact industries for pilot projects, including:
Retail: Developing real-time inventory tracking systems using 3D Gaussian Splatting (3DGS) and drone-captured 360° scans.
Construction: Integrating radiance field rendering with BIM workflows to detect design clashes and reduce material waste.
Energy: Deploying physics-informed NeRF models to simulate infrastructure stress under extreme weather conditions.
Democratizing Advanced Tools To accelerate industry-wide adoption, we’re exploring open-source frameworks that simplify Gaussian Splatting workflows for SMEs. This includes modular codebases for photogrammetry-NeRF hybrid pipelines and lightweight 3DGS libraries optimized for GPU-limited environments.
These pathways not only strengthen Northern Ireland’s position in the global digital twin ecosystem but also create scalable, interoperable solutions that address urgent needs in sustainability, automation, and data-driven decision-making.
🔗 Join the Revolution The future of digital twins is bright, interconnected, and built right here in Belfast.
Explore the UK Digital Twin Centre’s vision and after that choose to connect with us to learn how Gaussian Splatting and NeRF can transform your operations on top of 3D Laser Scanning and other Reality Capture assets.
🌐 At Digital Strada, we’re not just building digital twins—we’re engineering tomorrow’s reality. 🏗️💻
Advancing Digital Twin Technology 🔮
Digital Strada’s expertise in creating immersive, 4K-resolution, photo-realistic 3D digital twins for hotels, restaurants, venues, and various other building types aligns perfectly with the region’s focus on digital innovation. 🏨
Our technology has the potential to contribute significantly to the UK Digital Twin Centre recently announced for Belfast, which aims to revolutionize how industries develop products, services, and systems across the UK.
Growth and Innovation through Immersive Software 📊
🚀 As we embark on this journey, I’m filled with enthusiasm for the future of Northern Ireland’s software industry. At Digital Strada, we’re at the forefront of 3D Digital Twins technology, and I believe our perspective will be valuable in shaping the sector’s future.
🎉 Help your customers to Experience Immersive Communication with a Digital Twin for your hotel, resort, restaurant, museum, factory, real estate project or space.
☎️ Leave a comment with your business and let’s connect to deliver a 3D Digital Twin Solution for your Facility Managemnt Team.
🌟 Romania’s entry into the Schengen Area marks a historic milestone for European integration. The Nadlac border crossing, as Romania’s primary gateway to Central Europe, stands at the forefront of this transformation. Digital Strada envisions revolutionizing this crucial transit point through advanced 3D Digital Twin technology, enhancing cross-border operations and reducing the current 12-hour waiting times that cost the transportation industry billions annually.
🏗️ The removal of physical borders calls for innovative digital solutions that can bridge geographical distances and enhance business operations. Digital Twins, our specialty at Digital Strada, offer precise virtual replicas of physical assets, enabling seamless collaboration and decision-making across the Schengen Area.
Top 10 Digital Twin Applications for Romania’s Schengen Integration
🏢 Infrastructure Development
Nadlac Border Facility Management: Creating detailed 3D models of Nadlac Border Crossing for optimized traffic flow and international transit operations, enabling real-time monitoring of vehicle queues, customs processing, and infrastructure capacity to reduce waiting times
Border Crossing Facilities: Digital Twins of modernized checkpoint infrastructure for efficient traffic flow.
🏭 Industrial Applications 3. Manufacturing Plants: Virtual monitoring and management of production facilities for cross-border industrial collaboration 4. Warehouse Networks: Integrated 3D mapping of storage facilities across Schengen countries 5. Supply Chain Visualization: Real-time 3D tracking and optimization of goods movement
🏰 Cultural Heritage & Tourism 6. Historical Site Preservation: Detailed 3D documentation of Romanian cultural landmarks for European tourism promotion 7. Virtual Museum Tours: Interactive experiences connecting Romanian heritage with European cultural institutions
🌐 Smart City Integration 8. Urban Planning: Collaborative city development projects aligned with European standards 9. Transportation Hubs: Digital Twins of airports and railway stations for improved international connectivity 10. Emergency Response Centers: Integrated safety and security management systems across borders
Opportunity to build Digital Bridges 🚀
💫 The integration of Romania into the Schengen Area represents more than the removal of physical borders – it’s an opportunity to build digital bridges that transcend traditional boundaries. Through Digital Strada’s expertise in 3D Digital Twins, we’re ready to contribute to Romania’s digital transformation and strengthen its connections within the European digital ecosystem.
Advancing Digital Twin Technology 🔮
Digital Strada’s expertise in creating immersive, 4K-resolution, photo-realistic 3D digital twins for hotels, restaurants, venues, and various other building types aligns perfectly with the region’s focus on digital innovation. 🏨
Our technology has the potential to contribute significantly to the UK Digital Twin Centre recently announced for Belfast, which aims to revolutionize how industries develop products, services, and systems across the UK.
🤝 As we embrace this new chapter, Digital Strada stands ready to partner with Romanian organizations, helping them leverage cutting-edge 3D technology to thrive in the borderless European market. Together, we’re not just crossing borders; we’re eliminating them in the digital realm.
Growth and Innovation through Immersive Software 📊
🚀 As we embark on this journey, I’m filled with enthusiasm for the future of Northern Ireland’s software industry. At Digital Strada, we’re at the forefront of 3D Digital Twins technology, and I believe our perspective will be valuable in shaping the sector’s future.
🎉 Help your customers to Experience Immersive Communication with a Digital Twin for your hotel, resort, restaurant, museum, factory, real estate project or space.
☎️ Leave a comment with your business and let’s connect to deliver a 3D Digital Twin Solution for your Facility Managemnt Team.
Understanding the What3words App: A Game-Changer for Location Sharing 🌍
In a world where accurate location sharing is crucial, the What3words app has emerged as a revolutionary tool. By dividing the globe into 3m x 3m squares, it assigns each square a unique combination of three words, making it easier than ever to communicate precise locations. This innovative approach not only simplifies navigation but also enhances safety and efficiency across various sectors.
Precise Location Sharing: Each 3m square has a unique three-word address, allowing for pinpoint accuracy.
Offline Functionality: The app works without mobile data or signal, enabling users to access their location anywhere.
Multi-Language Support: Available in over 53 languages, making it accessible to a global audience.
Easy Integration with Navigation Apps: Users can seamlessly navigate to What3words addresses using popular apps like Google Maps and Waze.
Emergency Services Compatibility: Over 85% of UK emergency services use What3words for quick location identification during crises.
User-Friendly Interface: Simple design allows users to find and share locations effortlessly.
Save Favorite Locations: Users can categorize and save important addresses for quick access.
Social Media Integration: Share locations directly via social media or messaging apps with ease.
Business Applications: Used by logistics, delivery services, and hospitality to improve location accuracy and customer service.
Unique Addressing System: The algorithm ensures that every three-word combination is easy to say and remember, reducing confusion.
Top 10 Use Cases for What3words 🚀
Emergency Situations: Quickly communicate your exact location to emergency responders when traditional addresses are inadequate.
Delivery Services: Enter precise delivery points during online shopping to ensure packages arrive exactly where needed.
Outdoor Activities: Hikers and campers can share specific meeting points or hidden gems in nature with friends.
Event Planning: Organize meetups by sharing exact locations, eliminating the frustration of vague directions.
Travel and Tourism: Tourists can find attractions or accommodations without getting lost in unfamiliar areas.
Logistics Management: Businesses can streamline operations by using What3words for asset tracking and delivery coordination.
Real Estate Listings: Agents can provide exact property locations to potential buyers, enhancing visibility.
Accessible Entrances: Help visitors locate accessible entrances at venues or public buildings with specific addresses.
Social Gatherings: Coordinate gatherings in parks or large venues by sharing precise meeting spots.
Personal Safety: Individuals can share their location with friends or family during outings for added security.
Integrating What3words with 3D Digital Twins 🏗️
The synergy between What3words and Digital Strada’s 3D Digital Twins technology offers exciting possibilities. By combining precise location data from What3words with detailed digital replicas of spaces created through 3D scanning, users can enhance their understanding of environments.For instance, a user could navigate to a specific point using a What3words address and then explore that location in immersive detail through a 3D digital twin. This integration is particularly valuable in industries such as real estate, construction, and tourism, where visual representation complements accurate navigation.I n conclusion, the What3words app not only simplifies how we communicate locations but also enhances our ability to interact with the world around us. When paired with advanced technologies like Digital Twins, it opens up new avenues for exploration, safety, and efficiency in various sectors.
what3words enabled vehicles
See the full list of what3words enabled vehicles: https://digitalstrada.notion.site/15a59746275880ff9225ea0483a260e1?v=15a59746275881dbbcd5000cb94ca787
Advancing Digital Twin Technology 🔮
Digital Strada’s expertise in creating immersive, 4K-resolution, photo-realistic 3D digital twins for hotels, restaurants, venues, and various other building types aligns perfectly with the region’s focus on digital innovation. 🏨
Our technology has the potential to contribute significantly to the UK Digital Twin Centre recently announced for Belfast, which aims to revolutionize how industries develop products, services, and systems across the UK.
Commitment to Northern Ireland’s Tech Ecosystem 🌿
As a member of Software NI, we are committed to playing our part in establishing Northern Ireland as a global centre of software excellence. 🌍
We believe our specialized focus on 3D Digital Twins, virtual tours, and immersive experiences will contribute to the diverse and innovative software landscape that Software NI is fostering. 🕶️
Growth and Innovation through Immersive Software 📊
🚀 As we embark on this journey, I’m filled with enthusiasm for the future of Northern Ireland’s software industry. At Digital Strada, we’re at the forefront of 3D Digital Twins technology, and I believe our perspective will be valuable in shaping the sector’s future.
🎉 Help your customers to Experience Immersive Communication with a Digital Twin for your hotel, resort, restaurant, museum, factory, real estate project or space.
☎️ Leave a comment with your business and let’s connect to deliver a 3D Digital Twin Solution for your Facility Managemnt Team.
🚀 Exciting news from the heart of Belfast’s tech scene! As the Founder of Digital Strada, I had the privilege of attending the Software NI Working Group at Allstate Northern Ireland. Our focus? The crucial Sector Futures (Economic and Societal Impact) initiative, which is set to shape the future of Northern Ireland’s software industry.
🌟 The event was part of Software NI’s ambitious “50 and Five by 35” strategic vision, launched earlier this year. This forward-thinking approach aims to drive our industry forward through dedicated Working Groups, each tackling key areas of development.
Software NI’s mission 🌟
🏛️ At the core of Software NI’s mission is a three-point advocacy manifesto. First, they’re pushing for dedicated focus on the software industry across all relevant economic policies through a cross-departmental government forum. Second, they’re advocating for closer cooperation between education and industry to develop our software workforce from an early age. Finally, they’re calling for robust investment and entrepreneurial support to fuel growth for software companies in Northern Ireland.
Sector Futures Working Group 🚀
🔍 The Sector Futures Working Group, which I’m now proud to be a part of, is one of four key groups established. Alongside Education, Skills, and Sales and Scale, we’re tasked with establishing and maintaining strategic insights for our specific focus area.
📊 Our responsibilities include assessing the current status of the sector, identifying gaps, challenges, and opportunities, and proposing potential routes for improvement. We’ll be engaging with stakeholders across industry, academia, education, government, and community to ensure a comprehensive approach.
🤝 What’s particularly exciting is the collaborative nature of this initiative. Each Working Group has two Board Sponsors who support the Group Leader in managing and articulating our key areas. This structure ensures a strong connection between the working groups and the Software NI Board.
💼 As a Working Group member, I’m looking forward to the benefits this role brings. We’ll have access to a supportive and professional industry-focused Board, an expanded professional network, and opportunities for personal development. It’s a chance to increase our professional profiles while making a real impact on the software industry in Northern Ireland.
⏰ The commitment is significant but manageable – approximately two days per month. Our role is to be the voice of the industry in our focus area, gathering and articulating common needs and issues. We’ll be representing our sector to industry peers and external partners, demonstrating passion, collaboration, leadership, and problem-solving skills.
Advancing Digital Twin Technology 🔮
Digital Strada’s expertise in creating immersive, 4K-resolution, photo-realistic 3D digital twins for hotels, restaurants, venues, and various other building types aligns perfectly with the region’s focus on digital innovation. 🏨
Our technology has the potential to contribute significantly to the UK Digital Twin Centre recently announced for Belfast, which aims to revolutionize how industries develop products, services, and systems across the UK.
Commitment to Northern Ireland’s Tech Ecosystem 🌿
As a member of Software NI, we are committed to playing our part in establishing Northern Ireland as a global centre of software excellence. 🌍
We believe our specialized focus on 3D Digital Twins, virtual tours, and immersive experiences will contribute to the diverse and innovative software landscape that Software NI is fostering. 🕶️
Growth and Innovation through Immersive Software 📊
🚀 As we embark on this journey, I’m filled with enthusiasm for the future of Northern Ireland’s software industry. At Digital Strada, we’re at the forefront of 3D Digital Twins technology, and I believe our perspective will be valuable in shaping the sector’s future. Together with my fellow Working Group members, we’re committed to driving growth, fostering innovation, and maximizing the economic and societal impact of our thriving tech ecosystem. 🔮 Stay tuned for updates as we work towards making Northern Ireland a global hub for software excellence. The future is bright, and it’s being built right here in Belfast!
About Software NI 🔭
Software NI was established in 2022 by a group of independent companies as the representative body for software engineering companies in Northern Ireland.
Founding member companies have underwritten the organisation for its first three years of operation as it works towards an independent, fully sustainable industry funded model. The founding member companies are:
As a not-for-profit organisation, we exist to champion the NI software sector which contributes £1.7 billion annually and employs 23,000 people across approximately 2,200 businesses. We work with key decision makers to create the best conditions for people and companies in the sector. This includes the areas of Education, Skills, Sales and the future of the sector itself.
Vision
Our50 and 5 by 35vision is to double the Software job footprint in NI to 50,000 jobs by 2035, at which point we estimate the software industry will contribute around £5 billion in Gross Value Added to our local economy.
Mission Statement:
“We are the voice of the software industry in Northern Ireland. We exist to lobby and support strategy and policy development to ensure that Northern Ireland becomes the world leading region for innovative software businesses leading to a sustainable and prosperous economic future.”
Looking Ahead 🔭
We are excited about the opportunities that lie ahead as we integrate into the Software NI community. 🌠
Our team is eager to collaborate with fellow members, share our expertise, and contribute to the growth of Northern Ireland’s software sector. 🤓
By joining forces with Software NI, Digital Strada is not just expanding its network; we are actively participating in shaping the future of technology in Northern Ireland. 🔮
We look forward to this new chapter and the innovative solutions we will create together. 💡
🎉 Help your customers to Experience Immersive Communication with a Digital Twin for your hotel, resort, restaurant, museum, factory, real estate project or space.
☎️ Leave a comment with your business and let’s connect to deliver a 3D Digital Twin Solution for your Facility Managemnt Team.